The Pro Series Campaign

The Pro Series Collection was designed and launched in time for the brand’s busy back-to-school season. The idea of ‘practice makes pro’ was infused in the art direction, campaign materials, and video created for this launch. Each backpack in the collection was highlighted to assist in storytelling and identity for this campaign.

My responsibility was to create a seamless shopping experience that helped elevate the product and educate customers about new feature sets, color options, and use cases.