New Classics Campaign

New Classics was launched in the summer of 2023 by Herschel Supply. This campaign is the result of two years of redesigning and reimagining the brand’s core product line. The tagline “carrying the past into the future” was infused into the campaign imagery, video, and associated branding to go alongside this pivotal moment for the brand. In addition to the new product line offering, the goal was also to educate customers about the new line of EcoSystem™ fabrics, updated silhouettes, and modern feature sets.

I was responsible for conceptualizing the website experience, which involved homepage redesigns, collection page, category landing page, and product description page designs respectively.