Jayda G: Significant Changes Album

Led the art direction, set design, and creation of graphic materials for DJ and producer Jayda G’s debut album, Significant Changes, released by Ninja Tune. The visual identity for the album was designed to reflect Jayda G’s vibrant energy, deep connection to nature, and unique blend of electronic music influences.

The project involved conceptualizing and executing set designs for promotional imagery, ensuring a cohesive aesthetic across album artwork, press materials, and marketing assets. Through a combination of bold colors, organic textures, and dynamic compositions, the visuals captured the essence of the album’s themes while reinforcing Jayda G’s artistic identity.