The Simpsons™ x Herschel Supply Co.

Herschel Supply Co. partnered with The Simpsons™ for a limited collection to celebrate the iconic show and its characters. “Meet the Family” was the messaging that thoughtfully tied together the photography, stop-motion video, and digital assets for this once-in-a-lifetime campaign moment for the brand. The goal of the website design was to highlight the individual personas while also maintaining brand identity, corporate standards, and a high level of playfulness.