Heritage Hardshell Campaign

The Heritage Hardshell campaign is the fully re-imagined relaunch of Herschel’s travel line, launched in the Spring of 2023. The new range of products highlighted the travel brand’s continued dedication to craftsmanship and its values. Each bag is crafted with a 100% polycarbonate Ecosystem hardshell that is made up of 70% recycled road barricade material, which was at the center of the campaign messaging and focus. The job of relaunching our global websites involved redesigning collection pages, category landing pages, product education pages, and product description pages.