Nova Art Project: Henn Kim Campaign

The Nova Art Project launched in 2022 as a series of bi-annual partnerships with female artists where Herschel’s signature Nova Backpack became a canvas to celebrate women in the arts. The second installment of the project partnered with South Korean surrealist artist Henn Kim on two exclusive designs. The collaboration was also in partnership with ArtTable, a New York-based organization dedicated to advancing the leadership of women in the visual arts.

The goal of the design of this project was to educate and excite customers about the work of the artist, while continuing to highlight the overall ethos of the Nova Art Project. My responsibility was to bring to life a strong brand-consistent visual representation of all of these elements.